As your business grows, manually keeping track of your prospects and customers with spreadsheets and random notes in different places becomes near impossible.
Not only is this type of system time- and energy-consuming to manage, but things also start slipping through the cracks at an alarming rate. This only serves to exhaust your team and disappoint to your customers.
You don’t want this to happen to you, do you? No. That’s why you need a CRM.
In April 2026, the Cloud Security Alliance and Token Security published research showing that 65% of organizations had already suffered at least one security incident caused by an AI agent operating on their network — and 61% of those incidents involved sensitive data exposure. Separately, Cro
On April 13, 2026, SugarCRM changed its name. Not a product, not a feature — the company. Twenty-two years after founding, SugarCRM became SugarAI, promising to move CRM “from a system of record to a system of proactive sales guidance.” Two months earlier, Gartner had already given
You’ve probably heard that 70% of CRM projects fail. It’s one of the most repeated statistics in the industry — trotted out in vendor decks, consultant pitches, and LinkedIn posts as a reason to be terrified of touching your CRM. Here’s what almost nobody mentions: that number traces back to a
On August 2, 2026, every chatbot, virtual assistant, and AI agent that talks to a person in the European Union has to say, up front, that it’s a machine. Not buried in a terms-of-service page. Not implied by a small “AI” badge in the corner. Clearly, at the start of the conversation, in a way a “rea
A 501(c)(3) with a $2 million annual budget and eight staffers doesn’t need the same system as a university foundation running a nine-figure capital campaign — yet both get pitched the same shortlist of “nonprofit CRM” tools every year. In December 2025, Salesforce rebuilt its entire non
Top 5 CRM Platforms for Nonprofits in 2026: Which One Actually Fits Your Mission Read More »
On July 23, 2026, TTEC Digital announced something more useful than another vendor roadmap slide: a completed, live, production go-live of Salesforce’s Agentforce Contact Center at a real organization, with real numbers attached. The customer is Compass Working Capital, a Boston-based nonprofit that