October 2026

The California State Capitol building in Sacramento, where SB 690 amending the California Invasion of Privacy Act was passed in 2026

Your CRM’s Tracking Code Just Got a Partial Legal Reprieve — Here’s What Still Gets You Sued

On September 30, 2026, California Governor Gavin Newsom signed SB 690, stripping private plaintiffs of the right to sue over the “pen register” theory that has powered thousands of website-tracking lawsuits since 2023. If you run HubSpot’s tracking code, a Salesforce-powered chat w

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