Three weeks before Salesforce agreed to buy it, Braze stood on stage at its own Forge 2026 conference and launched four beta products — including a feature that lets marketers build campaigns headlessly from Claude, ChatGPT, or Microsoft Copilot. On October 20, 2026, Salesforce announced it wa
In the space of about 18 months, HubSpot, Intuit, Zoho, and Salesforce have all shipped AI that chases your unpaid invoices — and in HubSpot’s case, renamed an entire product hub around it. That is not a finance-department story. It is a CRM architecture story, because the only thing tha
The Last Mile of Revenue: Why Your CRM Vendor Just Took Over Collections Read More »
Open the ad pixel settings in HubSpot today and you will see six networks listed: Facebook, Google Ads, LinkedIn, TikTok, Microsoft Advertising — and ChatGPT Ads. That last entry is the quiet part of a shift that has been building all year. Advertising has moved into AI assistants, the static
Ads Moved Inside the Assistant. Your CRM Is Now the Bid Signal. Read More »
Over the past twelve months, the industry built an entire payments and checkout stack for AI agents: OpenAI and Stripe’s Agentic Commerce Protocol, Google’s Universal Commerce Protocol, and Google’s Agent Payments Protocol, now handed to the FIDO Alliance. Every one of those standa
Agentic Commerce Skipped B2B — But the Buyer’s Agent Is Already in Your Funnel Read More »
On September 30, 2026, California Governor Gavin Newsom signed SB 690, stripping private plaintiffs of the right to sue over the “pen register” theory that has powered thousands of website-tracking lawsuits since 2023. If you run HubSpot’s tracking code, a Salesforce-powered chat w
Gartner has now published two findings that, read together, should change how you build customer self-service on top of your CRM. In a survey of 5,728 customers, only 14% of service issues were fully resolved in a company’s own self-service channel. In a later survey of 5,801 customers, 51% of
Your Customer Portal Is Priced to Fail Read More »
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