Open the ad pixel settings in HubSpot today and you will see six networks listed: Facebook, Google Ads, LinkedIn, TikTok, Microsoft Advertising — and ChatGPT Ads. That last entry is the quiet part of a shift that has been building all year. Advertising has moved into AI assistants, the static
Ads Moved Inside the Assistant. Your CRM Is Now the Bid Signal. Read More »
Over the past twelve months, the industry built an entire payments and checkout stack for AI agents: OpenAI and Stripe’s Agentic Commerce Protocol, Google’s Universal Commerce Protocol, and Google’s Agent Payments Protocol, now handed to the FIDO Alliance. Every one of those standa
Agentic Commerce Skipped B2B — But the Buyer’s Agent Is Already in Your Funnel Read More »
On September 30, 2026, California Governor Gavin Newsom signed SB 690, stripping private plaintiffs of the right to sue over the “pen register” theory that has powered thousands of website-tracking lawsuits since 2023. If you run HubSpot’s tracking code, a Salesforce-powered chat w
Gartner has now published two findings that, read together, should change how you build customer self-service on top of your CRM. In a survey of 5,728 customers, only 14% of service issues were fully resolved in a company’s own self-service channel. In a later survey of 5,801 customers, 51% of
Your Customer Portal Is Priced to Fail Read More »
A controller who opens the CRM twice a month to confirm a payment term should not cost the same as an account executive who lives in it forty hours a week. Yet that is exactly what most mid-market companies pay — because the easiest thing an admin can do when someone asks for access is click “
At Dreamforce ’26 on September 15, Salesforce launched AIforce, a “live interface layer” designed so that your sales team can read pipeline, update records, and run approvals from Claude, Slack, or anywhere else — without opening Salesforce. Salesforce’s Patrick Stokes