AI in Media CRM: Solving Viewer Data Challenges
Connect viewer data and use AI for identity resolution, real-time scoring, and privacy-aware personalization to reduce churn.
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The Great CRM Pricing Shift: Why Salesforce, HubSpot, and Zendesk Are Charging by the Resolution, Not the Seat
In 2026, the biggest names in CRM and customer service software quietly rewrote the rules of how they charge for AI. Salesforce launched Agentforce Help Agent in July 2026 with a flat $2-per-autonomous-resolution price tag — you pay nothing if the AI can’t close the ticket on its own. HubSpot move
Salesforce Agentforce Goes Multi-Agent: What GA of Orchestration Means for CRM Buyers
On June 15, 2026, Salesforce flipped Agentforce Multi-Agent Orchestration from beta into general availability as the centerpiece of its Summer ‘26 release — and quietly changed the question every CRM buyer should be asking. It’s no longer “which AI agent should we deploy?&rdq
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10 AI Strategies for Personalizing Complex Customer Journeys
AI strategies to unify customer data, pick next-best-actions, deliver real-time recommendations, orchestrate channels, and enforce governance.
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What Is Zoho MCP? How AI Assistants Can Now Work Directly Inside Your Zoho Apps
Zoho MCP is Zoho’s official implementation of the Model Context Protocol (MCP), an open standard that lets AI assistants like Claude and ChatGPT connect directly to external tools and data. In practice, that means your AI assistant can now read records, run reports, and take actions inside Zoho CRM, Books, Desk, Projects, and dozens of
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AI-Powered Predictive Support: Benefits and Challenges
Predictive support turns reactive service into proactive retention, but needs clean data, maintained models, and employee trust.
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