How to Deduplicate a Messy CRM: A Merge Playbook That Won’t Orphan Your History
Roughly 92% of organizations admit their CRM contains duplicate records, and the typical duplicate rate sits somewhere between 10% and 30% of the database. Yet only about 22% of teams ever get down to the best-in-class benchmark of 1% or lower. The gap between those two numbers is where deals get do
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