Victoria Zajaczkowska

Why AI Is Not Killing SaaS: Browsers Are Making It More Powerful

For years, people have speculated that artificial intelligence would replace SaaS (software-as-a-service) as the main way we interact with technology. But the reality is far different: AI isn’t killing SaaS—it’s making it stronger. SaaS remains the visual and structured layer where businesses store data, run processes, and collaborate. AI, on the other hand, provides the […]

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ChatGPT generated visualization showing the impact of tariff changes on business operations and strategic planning

How Tariff Changes Will Impact Businesses and Why CRM + AI Are Critical Right Now

The U.S. decision to end the de minimis exemption is set to reshape global e-commerce. For years, small online orders slipped past customs without significant duties. Now, even the tiniest shipments may carry added costs — sometimes hundreds of dollars more per transaction. According to MarketWatch, the decision has already rattled e-commerce platforms, with Etsy

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From Chaos to Control: How We Operationalized a GTM Stack with Zoho

Implementing a CRM is often seen as the finish line. But in reality, “go-live” is just the beginning — and it’s where most businesses start to feel the cracks. Deals stall because no one knows who owns the next step. Campaign results don’t line up across tools. Territories become a tug-of-war. That’s the difference between

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Salesforce in Higher Education: 5 Smart Customizations That Made CRM Actually Work for Us

5 Salesforce Customizations That Made a Real Impact Welcome back to our ongoing series on Salesforce customization for higher education. In this post, we dive into the custom solutions that helped our university teams tailor Salesforce to the real needs of faculty, staff, and student services. If you’ve been following along, you know that in Part

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Salesforce in Higher Education: Post-Go-Live Support Strategies That Actually Work

Best Practices for Supporting Faculty & Staff Post-Go-Live: Salesforce in Higher Education After launching Salesforce at a major university, we quickly realized that go-live is just the beginning. Supporting faculty and staff across departments—each with unique roles, workflows, and expectations—required more than onboarding guides and help desk tickets. It called for empathy, structure, and continuous

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