If you asked most small to midsize business owners if they are tracking the ROI or the “return on investment” of their marketing and advertising campaigns most would say no. As a business owner, it is key to be on top of your ROI to better understand what campaigns are actually working for your […]
How to Track the ROI of Your Marketing Investment Using CRM Read More »
Harley PaceHarley comes to CRM Experts with over 5 years of experience working as a writer and producer on scripted comedy, music videos, and branded digital content. As a copywriter at CRM Experts, she helps clients create engaging sales and marketing driven email campaigns that help convert prospects into customers.
Check out Zia, Zoho CRM’s AI-powered Sales Assistant (Video) Read More »
In the age of social media, do not overlook the power of email. In 2019, the average ROI was $42 per dollar spent on email marketing (source: Litmus) – and with the right email marketing tool, some companies are seeing an even higher return. The future of digital marketing is undoubtedly here with AI,
Email Marketing is Here to Stay. Here’s Why. Read More »
Companies are making the case for doing well in business by doing good. Adapted from the Enterprise Technology Podcast. In the wake of George Floyd’s death and international protests, many Americans have come to realize just how differently white citizens are treated by our police when compared to people of color. Shocked and appalled,
Corporate Responsibility in the Age of Black Lives Matter Read More »
In Episode 14, John M Perez interviews Health Lynk CEO Dr. Michael Dent on Health Lynk’s Patient and Provider platform, the COVID-19 Tracker app they created, the Corona Virus and much more. Health Lynk is a healthcare technology platform that has a mission to improve healthcare by the transfer of accurate medical information between patients
Interview with Health Lynk CEO – Dr. Michael Dent on the Corona Virus Read More »
In this review, John M Perez goes through a review of how your business can use Zoho CRM plus in your business. John reviews the key components and functionality that Zoho Offers across it’s suite. This includes a review of CRM Plus, John reviews the details and benefits of how your business can use the
An Inside Review of Zoho CRM Plus Read More »
In this episode learn how Artificial Intelligence, and IOT powered the 2020 Grammys, and Sugar Creek Brewing company. At the Grammy’s the IBM Watson technology enhanced the live streaming and TV experience by using machine learning and AI based speech to text to serve up facts about an artist. Learn how IOT and IBM Watson
How AI Powered the Grammys and Sugar Creek Brewing Company Read More »
In this episode of The Enterprise Tech Podcast, industry thought leader John Perez discusses why clients should consider upgrading SuiteCRM in 2019 if they have an older version. Check out this episode! J P
Top Reasons to Upgrade Suite CRM Read More »
In this episode of The Enterprise Tech Podcast, industry thought leader John Perez discusses the 3 Main Goals behind every CRM Software implementation, what are some enablers and examples of how CRM systems improve revenue, and efficiency, and what KPIs do you measure. Check out this episode! J P
The Top Things to Measure on Your CRM Implementation Read More »
What are the differences between Email Marketing and Marketing Automation. 20 minutes from John Perez, a CRM and Marketing Automation Expert Check out this episode! J P
Email Marketing vs. Marketing Automation (Podcast) Read More »
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