SugarCRM is a customer relationship management platform that helps businesses with internal and external communications. The service integrates well with many third-party platforms, and it offers plenty of features to help your marketing and sales teams as well.
SugarCRM breaks down its services into three primary categories:
- Sugar Market
- Sugar Sell
- Sugar Serve
Marketing, sales, and customer service are the three most important parts of any CRM. Let’s look at each one in a little more detail.
Sugar Market’s goal is to help mid-sized marketing teams increase their reach and track results along the way. With Sugar Market, you can attract visitors using built-in advertisements and social tools. There are also plenty of ways to get your website noticed using SEM and SEO. All of this is built right into the Sugar Market product.
By entering a name into the software, a sales rep can see all kinds of information about that individual, including scores, insights, social data, and business data, with live notifications when things change. You can then map out that customer’s journey from the first conversation until they send in their customer satisfaction survey. Keeping track of everything is the best way to ensure an optimal customer experience.
As with every other feature of SugarCRM, with Sugar Serve everything is in one easy-to-find place. Your customer service agents can view inquiries, complaints, and open tickets on their SugarCRM dashboards. You can also take calls and route them directly to the correct department. The self-service portal makes it easier for customers to solve their own problems and answer their own questions. This minimizes your costs and prevents support calls for simple things.
SugarCRM has so many features that it can get overwhelming, which is where we at CRM Experts come in to help make sense of it all. If you’ve never implemented a robust software product at your company, we take away the headache of implementing and training your team on SugarCRM.
CRM & ERP Enterprise Technology Expert and Entrepreneurial Executive with 20+ years of leading CRM, ERP, Customer Experience, and Block-chain initiatives and projects across internal and customer facing technologies. Proven success in closing large deals in Pre Sales customer facing engagements and deploying enterprise wide CRM & Customer Experience solutions internationally and domestically.